Snapchat is introducing a revamped, unified monetization program for creators. The new program will reward creators for content posted to Stories and Spotlight, its TikTok copycat. Previously, Snapchat monetized these two formats through separate programs.

Under the new program, creators will earn revenue from ads displayed within eligible Stories and Spotlight posts.

“With Spotlight viewership up 25% year-over-year, there is a unique and growing opportunity for creators to monetize this format in the same way they do with Stories,” the company wrote in the blog post. “Beginning February 1, 2025, eligible creators will be able to monetize Spotlight videos longer than one minute.”

To be eligible for revenue, creators need to have at least 50,000 followers, post at least 25 times per month to Saved Stories or Spotlight, and post to either Spotlight or Public Stories on at least 10 of the last 28 days. In addition, creators must achieve one of the following in the last 28 days: 12,000 hours of view time, 10 million Snap views, or one million Spotlight views.

Some of the new eligibility requirements are higher than what creators previously had to reach in order to earn revenue. For instance, to earn revenue for their Spotlight videos, creators needed at least 1,000 followers, 10,000 unique video views, and a public profile. Plus, Spotlight videos did not need to be longer than one minute to be eligible for revenue in the past.

Snapchat confirmed to TechCrunch that the Spotlight Rewards Program will end on January 31, 2025.

Snapchat has recently introduced a unified monetization program for creators, which aims to provide a more streamlined and lucrative way for creators to earn money on the platform. The program, which is called “Snapchat Creator Monetization,” is designed to help creators build their businesses and connect with their audiences in a more meaningful way.

Background

Snapchat has long been a popular platform for creators, with millions of users creating and sharing content every day. However, until now, the platform’s monetization options have been limited, with creators relying on third-party ad networks and sponsorships to earn money.

The New Monetization Program

The new monetization program introduced by Snapchat is designed to provide creators with a more comprehensive and streamlined way to earn money on the platform. The program includes several key features, including:

1. Ad Revenue Sharing: Snapchat will share ad revenue with creators, providing them with a new way to earn money from their content.
2. Sponsored Content: The program allows creators to partner with brands to create sponsored content, which can help to increase their earnings.
3. E-commerce Integration: Creators will be able to integrate e-commerce links into their content, making it easier for fans to purchase products and merchandise.
4. Analytics and Insights: The program provides creators with access to analytics and insights, which can help them to better understand their audience and optimize their content.

Benefits for Creators

The new monetization program introduced by Snapchat provides several benefits for creators, including:

1. Increased Earning Potential: The program provides creators with a more comprehensive and streamlined way to earn money on the platform.
2. Improved Flexibility and Autonomy: Creators have more control over their content and can choose how they want to monetize it.
3. Enhanced Analytics and Insights: The program provides creators with access to analytics and insights, which can help them to better understand their audience and optimize their content.
4. Increased Opportunities for Collaboration and Partnerships: The program provides creators with more opportunities to collaborate with brands and other creators, which can help to increase their earnings and exposure.

Benefits for Snapchat

The new monetization program introduced by Snapchat provides several benefits for the platform, including:

1. Increased Revenue: The program provides Snapchat with a new way to generate revenue, which can help to increase its earnings and competitiveness in the market.
2. Improved Creator Engagement and Retention: The program provides creators with more incentives to create high-quality content and engage with their audiences, which can help to improve creator retention and engagement.
3. Enhanced User Experience: The program provides users with more opportunities to engage with their favorite creators and discover new content, which can help to improve the overall user experience.
4. Increased Competitiveness in the Market: The program provides Snapchat with a competitive advantage in the market, as it offers creators a more comprehensive and streamlined way to earn money on the platform.

Conclusion

The new monetization program introduced by Snapchat is a significant development for creators and the platform. The program provides creators with a more comprehensive and streamlined way to earn money on the platform, and offers Snapchat a new way to generate revenue and improve creator engagement and retention. As the program continues to evolve and expand, it is likely to have a major impact on the way creators monetize their content and engage with their audiences on Snapchat.

Snapchat has recently introduced a unified monetization program for creators, which aims to provide a more streamlined and lucrative way for creators to earn money on the platform. This program has several benefits for creators, including:

Benefits for Creators

1. Simplified Monetization Process: Snapchat’s unified monetization program simplifies the process of earning money on the platform. Creators can now access all of their monetization options in one place, making it easier to manage their earnings.
2. Increased Earning Potential: The unified monetization program provides creators with more opportunities to earn money on Snapchat. By offering a range of monetization options, including ads, sponsored content, and commerce, creators can increase their earning potential.
3. Improved Transparency and Control: Snapchat’s unified monetization program provides creators with more transparency and control over their earnings. Creators can now see exactly how much they are earning from each monetization option, and can adjust their strategy accordingly.
4. Enhanced Support and Resources: Snapchat’s unified monetization program also provides creators with access to enhanced support and resources. Creators can now access dedicated support teams, as well as resources and tools to help them grow their audience and increase their earnings.

Benefits for Snapchat

1. Increased Creator Engagement: Snapchat’s unified monetization program is likely to increase creator engagement on the platform. By providing creators with more opportunities to earn money, Snapchat can incentivize creators to produce more content and engage more with their audience.
2. Improved Advertiser Experience: The unified monetization program also improves the advertiser experience on Snapchat. By providing advertisers with more options for reaching their target audience, Snapchat can increase its appeal to advertisers and drive more revenue.
3. Increased Revenue Growth: Snapchat’s unified monetization program is likely to drive increased revenue growth for the company. By providing creators with more opportunities to earn money, Snapchat can increase its revenue from ads, sponsored content, and commerce.
4. Enhanced Competitiveness: The unified monetization program also enhances Snapchat’s competitiveness in the social media landscape. By providing creators with more opportunities to earn money, Snapchat can attract more creators and users to its platform.

Technical Benefits

1. Improved Algorithmic Feed: Snapchat’s unified monetization program is powered by an improved algorithmic feed, which provides creators with more opportunities to earn money. The algorithmic feed uses machine learning to optimize the content that users see, increasing the likelihood that creators will earn money from their content.
2. Enhanced Analytics and Insights: The unified monetization program also provides creators with enhanced analytics and insights, which can help them to optimize their content and increase their earnings.
3. Increased Security and Safety: Snapchat’s unified monetization program also includes increased security and safety measures, which protect creators and users from spam, harassment, and other forms of abuse.
4. Improved Scalability and Reliability: The unified monetization program is built on a scalable and reliable infrastructure, which can handle large volumes of traffic and data. This ensures that creators can earn money consistently and reliably, without experiencing technical issues or downtime.

Conclusion

Snapchat’s unified monetization program is a significant development for creators on the platform. By providing creators with more opportunities to earn money, Snapchat can incentivize creators to produce more content and engage more with their audience. The program also has several technical benefits, including improved algorithmic feed, enhanced analytics and insights, increased security and safety, and improved scalability and reliability.